Capsule

Companies that want authentic video content often hit the same obstacle: producing it takes time and skills. Capsule tackles this by turning a community and employees into a content source, with a guided collection and editing process.

Capsule is a platform designed to generate video content by leveraging the people around a brand: employees, customers, community. The idea is user-generated content, but made systematic. Through invitations and guided requests, the platform collects video clips filmed by individuals — testimonials, presentations, answers to questions — and organizes them into a production flow. From there, partly automated editing tools let you assemble clips into finished videos, with consistent branding, captions and transitions, without needing an in-house video department. The result is content perceived as authentic because it's made by real people, but with quality and consistency controlled centrally. It's a useful approach for those who need to feed social channels or campaigns with a steady volume of human videos, overcoming the bottleneck of traditional production.

For marketing, HR and employer branding teams that want to produce authentic video at scale by involving employees and community, without a dedicated production setup.

Capsule does not publish public pricing: terms are defined based on the organization's needs, the number of users involved and the volume of content to produce. To learn the costs and evaluate the platform you need to contact the company directly, which offers demos and trial paths on request.