Evidence

Seeing that someone else just purchased, signed up or left a review is one of the most powerful signals to convince a visitor to do the same. Evidence brings this social proof principle to your site with real-time notifications.

Evidence is a social proof tool that shows website visitors real-time notifications of actions taken by other users: recent purchases, sign-ups, page views, positive reviews. It works simply: you add a tracking pixel to the site, connect the tools you already use (such as Stripe, Shopify, Mailchimp, Kajabi, or via webhook) and Evidence begins pulling real data and displaying it as small animated notifications in the corner of the page. Four notification types are available: Conversions, to show individual actions (e.g. "Marco from Milan just purchased"); Streaks, to communicate how many people took an action in a given period; Announcements, versatile and suited to communications, offers or reviews; and Reviews, to highlight customer ratings. Each notification is customizable in design, animations (over 100 available), display rules and automatically inserted dynamic data. Evidence's positioning is aimed particularly at SaaS and high-conversion businesses, thanks to webhook and API support that makes it flexible even when data doesn't come from standard ecommerce platforms.

For ecommerce, SaaS, marketing agencies and high-conversion landing pages that want to increase visitor trust and conversions by showing the real activity of other users.

Evidence has no permanent free plan, but offers a 14-day free trial that requires credit card details. Paid plans start at $40 per month, with prices growing based on the number of monthly site visits. Evidence stands out for primarily offering monthly billing — without pushing annual contracts — a choice the company justifies with its independence (it's self-funded) and its desire to earn renewal each month. Annual billing is available on request via email.