Giphy

GIPHY is the world's largest library of animated GIFs, now integrated into almost every messaging app, social network and communication tool. You search for the right GIF, find it, share it — no further explanation needed.

GIPHY is the global reference platform for animated GIFs, short looping videos and animated stickers. The main function is search: you type a keyword and get thousands of results among GIFs created by artists, brands, community users and official media. The catalog covers reactions, emotions, movie and TV show quotes, sports, music, pop culture and virtually any other imaginable theme. GIPHY's distribution is its strength: it's integrated directly into iMessage, WhatsApp, Instagram Direct, Twitter/X, Slack, Discord, Teams and many other apps via its own API and SDK, which means billions of people access its content without even knowing it's called GIPHY. On the site you can upload your own GIFs, create GIFs from videos using the built-in maker, and for brands there's the option to create an official channel with branded content. In 2023 Meta sold GIPHY to Shutterstock after an attempted acquisition blocked by British antitrust authorities.

For anyone who wants to use GIFs in their communications, and for brands, creators and developers who want to integrate animated content into their own apps and platforms.

GIPHY is free for end users: searching, viewing and sharing GIFs has no cost. For developers, the basic API is free with usage limits, while commercial large-scale integrations require a paid plan through the partner program. For brands there's the option to create official branded channels, with pricing on request. Since 2023 GIPHY has been part of Shutterstock.