Hootsuite

Hootsuite has been around since social media was still a novelty — 2008 — and has remained among the reference platforms for business social management. Its price however has grown considerably over the years, and today it's designed primarily for teams and agencies with dedicated budget.

Hootsuite is a social media management platform that centralizes scheduling, publishing, monitoring and analytics. You connect your social profiles — Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest and others — and manage everything from a single dashboard. The main feature is post scheduling: you can plan content in advance across multiple platforms, with suggestions for the best publishing times. The team workflow includes reviews, approvals and differentiated roles, so content can move from draft to published with the necessary control steps. The social listening section monitors brand mentions and conversations around defined keywords. Analytics offer detailed reports on content performance and competitor comparisons. Hootsuite has also integrated AI-based features to suggest captions, optimize content and analyze trends. A useful feature is OwlyWriter AI, the writing assistant for social posts. In 2023 Hootsuite eliminated its free plan and significantly increased prices, a change that pushed many users toward alternatives.

For structured marketing teams, agencies and large brands that need to manage many social profiles, apply approval workflows and produce professional client reports.

Hootsuite has no permanent free plan but offers a 30-day trial. Plans start at $99 per user per month billed annually (Standard plan, up to 10 social accounts), rising to $249 per user with the Advanced plan (unlimited accounts), and beyond that Enterprise plans are available on request. The per-user price multiplies with each added seat, making it expensive for larger teams. Hootsuite has revised its pricing several times, so it's worth checking current terms on the site.