Huuk

Huuk is a platform built to manage collaborations between brands and UGC creators. Companies can discover verified creators using a range of filters, send collaboration proposals, and manage the entire project from a single dashboard. Briefs, communication, revisions, approvals, content delivery, agreements, and payments can all be handled within the same platform.

Huuk is an all-in-one UGC platform that combines creator discovery with the tools brands need to manage a collaboration from the initial proposal through content delivery and payment. Brands can browse a database of verified UGC creators, view their profiles, portfolios, and rates, and use filters to find the right fit for a campaign. Creators can be filtered by language, location, demographics, niche, pricing, and other profile information. Once a suitable creator has been found, the brand can send a proposal directly through Huuk, specifying the type of content required, budget, and other collaboration details. When a creator accepts a proposal, Huuk provides a dedicated project space where both sides can manage the entire workflow. Brands and creators can communicate through chat, share briefs, work on scripts when required, keep track of deadlines, and monitor the progress of each project without constantly switching between emails, messages, and external documents. The content production and approval process also takes place directly on the platform. Creators can submit their work, while brands can review the content, request revisions, and approve the final version. Huuk also makes it possible to manage add-ons, usage rights, and other elements agreed upon as part of the collaboration. UGC creators can build their own profiles and portfolios, upload sample videos, add relevant information about themselves, and set their rates for different types and lengths of content. They can then receive proposals from brands, manage multiple collaborations at the same time, and keep track of deliveries and payments from their dashboard. Huuk is ultimately designed to replace the fragmented workflow of emails, WhatsApp messages, spreadsheets, Drive folders, and separate payment tools with a single platform dedicated to managing UGC collaborations.

Huuk is primarily designed for brands, eCommerce businesses, startups, agencies, and marketing teams that want to produce UGC without managing creators, briefs, and content deliveries across emails, spreadsheets, and multiple separate tools. It can also be used by UGC creators to find new brand collaborations and manage their projects from one place.

Huuk is free to access and does not require a monthly subscription. Brands and agencies can use the platform without paying commissions and can manage an unlimited number of collaborations. Creators can also join for free with no subscription fees. Instead, Huuk charges creators a 20% commission on completed collaborations when they get paid. Content prices are set by individual creators, with videos available from €50.