Iconosquare

Iconosquare began as an analytics tool for Instagram when Instagram offered almost no data to accounts. From there it evolved into a complete platform for analytics, scheduling and reporting across multiple social networks, with a solid reputation especially among agencies.

Iconosquare is a social media management and analytics platform covering Instagram, Facebook, LinkedIn, TikTok, Pinterest, X, Threads and YouTube. Its historical core is the analytics section: in-depth data on followers, reach, impressions, engagement rate, best publishing times, hashtag and competitor analysis, with customizable dashboards and the ability to create automated reports to send to clients. The scheduling module lets you plan and publish posts, stories and reels across multiple accounts simultaneously, with a visual content calendar. The unified inbox gathers comments and mentions from the various channels. A feature valued by agencies is white-label reporting — branded reports with the agency's logo, automated and ready to send — which greatly simplifies client communication. Iconosquare is a French company and complies with European privacy regulations (GDPR), storing data on European infrastructure.

For agencies, social media managers and brands managing multiple social profiles who want in-depth analytics, professional reporting and scheduling from a single platform.

Iconosquare has no permanent free plan but offers a 14-day free trial. Paid plans start at around $33 per month billed annually for the Single plan (1 user, up to 5 social profiles), rising to the Teams plan at around $49 per month for more users and profiles, and to Enterprise/Scale for agencies with high volumes and advanced white-label features. Prices refer to annual billing; monthly billing is more expensive.