MailerLite

MailerLite has built a precise reputation: serious email marketing with real automations and an included landing page and website builder, at prices significantly lower than Mailchimp. Its free plan is among the most generous in the category.

MailerLite is an email marketing and automation platform geared toward small and medium businesses. The editor offers two modes: the traditional drag & drop and a simpler Rich Text editor. Automations let you build behavior-based flows — clicks, opens, purchases, tags — with a flowchart visual. The free plan is already functional for those starting out: 1,000 contacts, 12,000 emails per month, automations, landing pages, forms and the website builder included. The Growing Business plan adds unlimited contacts (at rising price tiers), unlimited newsletters, premium templates, an A/B testing feature and MailerLite logo removal. The Advanced plan adds more sophisticated features: custom HTML editor, Facebook Custom Audiences integrations, a smart inbox for managing replies, advanced authentication and deeper reports. MailerLite also includes the website builder, landing pages and pop-up forms on all plans. The price per 1,000 contacts is considerably lower than Mailchimp or ActiveCampaign, making it attractive for SMEs wanting complete features without high spend.

For small and medium businesses, bloggers, creators and ecommerce stores looking for a complete email marketing platform with automations and landing pages, at a lower price than Mailchimp.

MailerLite has a free forever plan for up to 1,000 contacts and 12,000 emails per month, with automations, landing pages and website builder included. The Growing Business plan starts at $9 per month for 1,000 contacts (annual billing) and grows based on subscriber count. The Advanced plan starts at $18 per month for 1,000 contacts and adds the most sophisticated features. The pricing structure is based on active contacts (unsubscribers don't count, unlike Mailchimp). Volume plans with discounts are available for those with very large lists.