MailPoet

MailPoet is the natural choice for those already on WordPress who want to manage newsletters and email automations without leaving the WordPress dashboard. It integrates natively with WooCommerce for transactional emails and ecommerce campaigns.

MailPoet is a WordPress plugin for managing email marketing directly inside the WordPress dashboard, without using external tools. You install the plugin, configure your subscriber list by collecting addresses via native forms or integrated with other plugins, and create campaigns with a drag & drop editor. Automations include welcome emails, user behavior-based flows and, with WooCommerce integration, abandoned cart emails, order confirmations, review requests and post-purchase sequences. An important feature is sending flexibility: you can use MailPoet's own sending service (which manages deliverability for you) or configure a custom SMTP such as Amazon SES or Mailgun, cutting sending costs for high volumes. MailPoet is now part of WooCommerce and Automattic, ensuring active development and tight integration with the WordPress ecosystem. Compared to external platforms like Mailchimp, the advantage is keeping contact data directly in your own WordPress database.

For WordPress site owners and WooCommerce store owners who want to manage email marketing inside WordPress without depending on external platforms.

MailPoet is free for up to 500 subscribers, with full newsletter features and basic automations. The Starter plan starts at $10 per month (annual billing) for larger lists; Creator at $20 per month adds advanced automations, A/B testing and full ecommerce features. The Builder plan at $30 per month adds the WooCommerce email module for order management. Plans are based on subscriber count and don't limit monthly sends. The MailPoet sending service is included in plans or replaceable with an external SMTP.