Metricool

Metricool is one of the most valid alternatives to Hootsuite for agencies managing multiple brands: it has the same type of features — scheduling, analytics, reporting — at a fraction of the cost, with a brand-based model instead of per-user pricing.

Metricool is a Spanish social media management platform that combines scheduling, analytics and reporting in a single dashboard. It supports Instagram, Facebook, X (with a separate add-on for X's APIs), LinkedIn, TikTok, Pinterest, YouTube, Google Business Profile, Twitch and advertising campaigns on Meta and Google. The planning calendar lets you schedule posts, reels, stories and videos, with the Best Time feature to publish at peak engagement moments. The analytics section is a strength: detailed performance data across every platform, competitor comparison (up to a number included in the plan), and automatic reporting in PDF or shareable dashboards. Reports are customizable and can be automated on weekly or monthly schedules, useful for agencies reporting to clients. The pricing model is based on the number of brands (sets of connected social accounts), not the number of users: each plan includes a fixed number of brands and all user seats are included. X/Twitter requires a separate add-on due to X's API costs.

For marketing agencies, social media managers and brands managing multiple social profiles who want in-depth analytics, automated reporting and multi-platform scheduling at a lower price than the major suites.

Metricool has a free plan for 1 brand with 50 schedulable posts per month, 30-day analytics and 5 competitor profiles, without LinkedIn or X. The Starter plan starts at around $22 per month (monthly billing, ~$18 annual) and includes up to 10 brands with more analytics features. The Advanced plan, at around $45 per month (annual), goes to 50 brands and adds API and advanced reporting. Higher plans for agencies go up to hundreds of brands. X/Twitter access requires a separate per-account add-on. Annual billing saves around 18-22%.