Sender

Sender is email marketing at the lowest price in the category with full automations already in the free plan. For those with a small list or just starting, the free tier is among the most generous available: 2,500 contacts and 15,000 emails per month with no credit card required.

Sender is a Lithuanian email and SMS marketing platform oriented toward small and medium businesses. The workflow is the classic email marketing one: you import contacts, build the campaign with a drag & drop editor from predefined templates or custom HTML, segment the audience and send. The automation module lets you build behavior-based flows — sign-up, click, purchase, cart abandonment — with a visual flowchart editor. Sender also includes a popup and form builder to grow your list directly from the site, integrated SMS marketing for multi-channel campaigns, and statistics on opens, clicks, deliveries and conversions. An advanced segmentation feature lets you create contact groups based on behaviors and attributes for targeted campaigns. The free plan is one of the most generous in the category: 2,500 contacts and 15,000 emails per month, with automations and popups included. Sender integrates with Shopify, WooCommerce, WordPress, Zapier and many other platforms.

For small businesses, ecommerce stores and creators looking for an email marketing platform with advanced automations at a very low price or for free, as an affordable Mailchimp alternative.

Sender has a very competitive free forever plan: up to 2,500 contacts and 15,000 emails per month with automations, popups and API included. The Standard plan starts at $7 per month (around $84 per year) for larger lists, with scalability based on contact count. The Professional plan adds advanced features such as A/B testing, dedicated IP and branding removal. Prices are among the lowest in the category, positioning Sender as the most affordable alternative to MailerLite and Brevo for those who need full automations.