Unbounce

Unbounce was the pioneer of dedicated landing page builders: it invented the category and today is still among the most advanced for optimization features. Smart Traffic, its AI system, automatically distributes visitors to the landing page variant that converts best.

Unbounce is a landing page creation and optimization platform, founded in 2009 and among the first to offer a no-code builder for conversion pages. Classic Builder is a pixel-perfect drag & drop editor giving maximum layout control with no grid limits. Smart Builder is a more modern block-based editor with AI features to generate text and layouts from product descriptions. Unbounce's most distinctive feature is Smart Traffic: instead of traditional A/B testing that requires a lot of traffic to reach statistical significance, Smart Traffic uses machine learning to analyze each incoming visitor's attributes (device, referral, location) and automatically send them to the variant that statistically converts best for that profile. The stated result is an average 30% conversion increase compared to classic A/B testing. Unbounce also includes Popups and Sticky Bars to capture leads on any site page.

For marketers, agencies and performance marketing teams managing paid campaigns with significant traffic who want to maximize conversions with AI-driven optimization and advanced A/B testing.

Unbounce has no free plan but offers a 14-day trial. The Build plan starts at $74 per month billed annually ($99 monthly) and includes unlimited landing pages with a monthly traffic limit; Experiment at $112 annually adds classic A/B testing; Optimize at $187 annually includes Smart Traffic and all higher traffic limits. The Agency plan is on request. Unbounce's prices have been revised several times; it's worth checking the current list.