Unfold

Unfold is the app for creating stories and reels with high editorial aesthetics: designer-curated templates with elegant typographic layouts and smooth transitions. It's the preferred tool for creators who want a magazine-look feed and stories.

Unfold is a mobile app for iOS and Android for creating stories, reels and social content with polished aesthetic templates. The template library is the heart of the product: hundreds of predefined layouts with designer-crafted fonts, graphics and compositions, organized in thematic collections. You choose a template, replace the photos and text with yours, adjust colors and fonts if you want, and the result is visual content with an editorial look that would require design skills to manually replicate. Unfold supports creating stories for Instagram, TikTok, Pinterest and other social platforms, with the correct formats for each. Tools for creating a link in bio (Unfold's bio site) and post carousels are also available. The app has been part of the Squarespace ecosystem since 2019, ensuring continuous development.

For creators, influencers and brands who want stories and reels with a high, polished editorial aesthetic, without professional design skills.

Unfold has a free plan with access to a limited number of templates. The Pro plan starts at $2.99 per month billed annually and unlocks all templates, premium fonts, AI features and watermark removal. A Creator plan with additional features for high-volume publishers is also available.