Wishpond

Wishpond is an all-in-one marketing platform focused on lead generation: create landing pages, popups, social contests and email campaigns from a single dashboard, with integrated automations and CRM. A more affordable HubSpot alternative for SMEs.

Wishpond is an all-in-one marketing platform covering several lead generation and marketing automation tools in a single dashboard. Core features include: a drag & drop landing page builder with templates, email capture popups and forms with trigger rules, social contests and promotions (hashtag contests, sweepstakes, referrals), email marketing with behavior-based automations, and a basic CRM to manage collected leads. Wishpond integrates with many platforms — Shopify, Salesforce, Mailchimp, WordPress, Zapier — to sync leads with already-used tools. The positioning is that of an accessible marketing suite for SMEs that can't afford HubSpot or Marketo: fewer detailed features but more affordable. Managed services assistance is available for those who want to delegate campaign creation to the Wishpond team.

For SMEs, startups and marketers who want a single platform for landing pages, lead generation, email marketing and automations, at a more accessible price than enterprise suites.

Wishpond has no permanent free plan but offers a 14-day free trial. Plans start at $49 per month billed annually for the entry plan, scaling based on contacts and features. Prices may vary; it's worth checking them on the site and evaluating monthly vs annual plans.