Wix

Wix is the world's largest website builder by number of published sites, with the broadest design freedom in the category: you can position every element exactly where you want. Since 2023 it has integrated Wix AI to generate complete sites from a text description in seconds.

Wix is the website creation platform with the most users worldwide — over 250 million sites created. Design freedom is its distinctive point versus Squarespace or Jimdo: the drag & drop editor lets you position any element anywhere on the page, with no grid constraints. This maximizes creativity but requires more attention to visual consistency than more constrained editors. Wix ADI (Artificial Design Intelligence) automatically generates a complete site based on a few questions' answers; Wix Editor is the full manual editor; Wix Studio is the professional version with more advanced features. The Wix App Market includes hundreds of additional features — booking, events, forum, membership, CRM, email marketing, ecommerce. Wix Payments handles payments with no extra commissions. SEO is addressed with specific tools like the Wix SEO Wiz. The platform also includes blogs, portfolios, ecommerce stores and event sites.

For individuals, freelancers, small businesses and creators who want maximum creative freedom in building their website, with advanced features available through apps.

Wix has a free plan with a wix.com subdomain, Wix advertising and limited features. Paid plans start with Light at $17 per month billed annually ($29 monthly) which removes Wix ads and adds a custom domain. Core at $29 and Business at $36 add ecommerce and marketing features; Business Elite at $159 is for high volumes. Wix revised its plans in 2023 renaming them (from Connect/Combo/Unlimited/VIP to Light/Core/Business). Promotions are frequent.