ClickFunnels

ClickFunnels essentially invented the funnel builder category, and remains the reference for anyone wanting to build sales journeys that turn visitors into customers. Pages, checkout, upsells and email in a single conversion-focused platform.

ClickFunnels is an all-in-one platform for building sales funnels, sequences of pages designed to guide visitors step by step to purchase. With the visual editor you assemble landing pages, lead capture pages, sales pages, checkouts with upsells and downsells, and thank-you pages, starting from templates already optimized for conversion. Around the funnel builder the platform has added a complete ecosystem over the years: email marketing and automations to nurture contacts over time, online course hosting and membership areas, a CRM with sales pipelines, a blog and even full website creation. Its stated goal is to let an entrepreneur run their entire sales machine from a single tool, without connecting different software. Features such as ShareFunnels, which lets you share and sell your funnels, and access to the affiliate program complete the offering. The commercial philosophy is strongly tied to education, with marketing content from founder Russell Brunson.

For digital entrepreneurs, coaches, info-marketers and ecommerce businesses with proven offers who want to maximize conversions by managing funnels, email and sales from a single platform.

ClickFunnels has no free plan but offers a free trial (usually 14 days). The entry plan starts at $97 per month, with a higher tier around $297 per month that removes most limits on funnels, contacts and users. Annual billing significantly reduces the monthly cost. The platform is updating its pricing structure with new plans, while legacy users may stay on previous rates: it's worth checking current terms on the site before subscribing. Bear in mind the price is notably higher than simple page builders, because ClickFunnels aims to replace several tools at once.