Frase

Frase has evolved from a simple SEO tool into a platform for optimizing content for both Google and generative search engines like ChatGPT and Perplexity. Its proposition is straightforward: help you write content that finds users wherever they're searching.

Frase is a content research and optimization platform for SEO and GEO (Generative Engine Optimization). The typical workflow starts from a keyword: Frase analyzes the top positions on Google and automatically generates an SEO brief with the topics to cover, audience questions and main competitors. From there, an AI editor helps write the article by suggesting headings, paragraphs and optimizations based on SERP data. A real-time optimization score shows how well the content aligns with top performers. The most significant recent development is the addition of the GEO Score: Frase monitors whether and how your content is cited by major generative search engines — ChatGPT, Perplexity, Google AI Overviews — helping you optimize for so-called AEO (Answer Engine Optimization). Site audits, internal link suggestions, Google Search Console integration and an AI Agent that automates entire work sequences are also available. The base plan price has changed several times in 2025-2026, so it's worth checking the current list.

For content marketers, SEO specialists, bloggers and editorial teams who produce search-engine-optimized content and want to monitor their visibility in AI results too.

Frase has no permanent free plan, but offers a 7-day free trial with no credit card required. Plans start with Starter at around $39 per month billed annually, designed for individual users with a defined number of articles optimizable per month; Professional includes more articles, additional seats and advanced features; Scale is designed for high-volume agencies. Frase changed its structure and prices several times in 2025-2026, so figures may have been updated: it's worth checking the current list on the site.