Indiegogo

Indiegogo is the second most recognized crowdfunding platform worldwide after Kickstarter, with one key difference: it lets you choose between all-or-nothing and flexible funding, where you keep the funds raised even if you don't hit the goal.

Indiegogo is a crowdfunding platform founded in 2008, used to fund tech products, creative projects, social causes and personal campaigns. The creator sets up the campaign — with description, video, backer rewards and funding goal — and shares it with their audience. Indiegogo offers two funding models: Fixed Funding (all-or-nothing, like Kickstarter) where funds are only released if the goal is reached, and Flexible Funding, where you receive funds collected regardless of whether the goal is met, useful for those who prefer to proceed even with partial funding. The most popular Indiegogo campaigns involve tech gadgets, design products and hardware, often before they go to retail. Indiegogo also offers InDemand, a feature that lets you continue collecting pre-orders after the main campaign closes, and integrated logistics partners for shipping management.

For innovators, makers, startups and creatives who want to validate an idea, fund the production of a physical product or raise funds for a project with direct public support.

Starting a campaign on Indiegogo is free. The platform retains a 5% fee on funds raised when the campaign succeeds. Payment processor fees (around 3-5% plus fixed transaction costs) are added on top. For Fixed Funding campaigns, if the goal isn't reached backers are refunded and no Indiegogo fee is charged.