Insignal

Insignal brings heatmaps and user behavior analysis in a more accessible format for marketing teams, with a simpler interface than enterprise tools like Hotjar, and a lower price for those with basic needs.

Insignal is a user behavior analysis tool based on heatmaps. You install a code snippet on your site's pages and Insignal starts collecting data on where users click, how far they scroll down the page and where they spend the most time. Heatmaps — click map, scroll map and move map — visualize this data in graphic form, overlaying it on the site pages, and help you understand which elements attract attention, which are ignored and where engagement drops off. This information is useful for optimizing page structure, improving landing page conversions and making design decisions based on real data rather than opinions. Insignal also supports session recordings, which let you replay exactly how a real user navigated the site.

For marketers, UX designers and CRO teams who want to understand how users interact with their site to optimize pages and improve conversions.

Insignal has a free plan that lets you create a heatmap on one page, useful for testing the tool. Paid plans start at around $29 per month and increase the number of monitored pages, recorded sessions and available features. A free trial of the paid plans is available.