Optinmonster

OptinMonster is the lead generation tool with the richest catalog of opt-in types: popups, floating bars, welcome mats, scroll boxes and much more, with the exit-intent technology that made the platform famous. Each opt-in type is customizable with a drag & drop builder.

OptinMonster is a platform for creating lead generation and conversion campaigns on your website. The principle is intercepting visitors with targeted messages at the right moment, using different presentation types: popups, floating bars (fixed bar at top or bottom), slide-ins, full-screen welcome mats, content lockers that block content until conversion, inline and sidebar widgets. The feature that made OptinMonster famous is exit-intent technology: it detects the exact moment the visitor's cursor moves to exit the window and shows the popup at that precise instant, recovering attention before abandonment. Each campaign is configured with advanced targeting rules — page type, traffic source, device, scroll behavior, number of visits, cookies — that determine where and when to show the opt-in. Integrations with major email marketing services and CRMs automatically transfer collected contacts. The drag & drop builder lets you fully customize every campaign's design.

For marketers, ecommerce businesses and website owners who want to increase conversions and newsletter sign-ups with targeted, user-behavior-based popup and lead generation campaigns.

OptinMonster has no permanent free plan (a limited WordPress plugin exists) but offers a trial. Plans are based on annual billing and the number of sites and impressions: Basic starts at $9 per month (annual) for 1 site and 2,500 monthly impressions; Plus at $19 per month adds A/B testing; Pro at $29 per month includes exit-intent and advanced targeting; Growth at $49 per month is for 5 sites with 250,000 impressions. Billing is mandatory annually. Note that sources report slightly different prices (between $9 and $16 for Basic) depending on verification date — it's worth checking the site at time of purchase.