Datumo

A CRM full of incomplete or wrong data is worth less than it seems: missing emails, duplicates, empty fields. Datumo tackles the problem by automatically cleaning, updating and enriching your contact information.

Datumo is a tool dedicated to CRM data quality. It connects to your customer database and analyzes its health, identifying the typical problems that afflict any CRM over time: missing information, outdated data, duplicates, inconsistent formats. The Health Status Checker feature generates a report highlighting all data quality issues and estimates how many records Datumo can fix. From there the tool acts with three main actions: cleaning wrong or inconsistent data, updating obsolete information and enriching empty fields with missing data. The Insight feature also analyzes the CRM and returns an overview of the most relevant facts and figures, useful for building data-driven strategies. The goal is to turn a messy CRM into a reliable tool to base marketing and customer experience activities on, reducing the manual cleaning work that would otherwise burden teams.

For companies and marketing teams managing significant customer databases who want to keep their CRM clean, updated and complete for data-driven strategies.

Datumo does not publish fixed pricing on its website: terms depend on the size of the database to process and the company's specific needs. You can analyze your CRM's health for free via the Health Status Checker, which offers an estimate of fixable records, before defining a plan. To learn the costs you need to contact the company directly.