Pipedrive

Pipedrive is the CRM that popularized the sales pipeline as a kanban board: you see every deal, drag it from stage to stage and always know what to do next. It's designed for sales teams that want efficiency, not a complex enterprise management system.

Pipedrive is a sales-oriented CRM, designed to help sales teams manage deals and convert leads into customers. The core of the system is the visual pipeline: opportunities (deals) are moved manually or automatically from stage to stage — qualified lead, proposal sent, negotiation, closed — with a kanban view that makes every deal's status immediately clear. Associated activities are tracked for each deal (calls, emails, meetings), and Pipedrive proactively suggests what to do next to maintain momentum. Automation features let you automatically move deals, assign tasks and send emails when specific conditions occur. Two-way sync with Gmail and Outlook keeps communication history up to date. AI features generate email summaries, suggest next steps and identify the hottest opportunities. Pipedrive restructured its plans in February 2026, moving from five to four plans: Lite, Growth, Premium and Ultimate.

For sales teams at small and medium businesses who want a visual, intuitive CRM for managing the sales pipeline, without the complexity of enterprise suites like Salesforce.

Pipedrive has no free plan but offers a 14-day free trial (with special links also offering 30 days). Plans, restructured in February 2026, start at $14 per user per month billed annually (Lite, basic pipeline and activities), with Growth at $39/month, Premium at $49/month and Ultimate around $79/month. Monthly billing is available but more expensive. Add-ons like Campaigns (email marketing), LeadBooster and Smart Docs add to the base cost. Prices are per user, so they grow quickly with team size.